UFT launches TV ad campaign to highlight NYC public school educators’ support for students in face of challenges
The UFT today launched a television ad campaign recognizing New York City public school educators as they overcome challenges while helping students reach their full potential.
The spot, “What Kids Need,” will run from Jan. 31 to Feb. 9 as part of a cable and streaming campaign expected to reach more than 6 million combined viewers.
The ad will appear on cable channels, including CNN, MSNBC, NY1 and News 12. In addition, the spot will run on YouTube, Hulu and other streaming platforms.
A 30-second radio ad will also run on Pandora, Spotify, Sirius XM and select podcasts targeting more than 500,000 listeners.
The spot was produced by Andi Johnson, a partner in the media division of GPSImpact.
Listen to the ad
Transcript
ANNCR: In a world of uncertainty, New York City's children count on us.
We're the United Federation of Teachers, the UFT.
We want what kids need.
That’s why we’re fighting for smaller class sizes. Fewer students mean more one-on-one attention.
We’re strengthening special education and …
... boosting hands-on learning, so every child can reach their full potential.
And we’re working hard to keep all our kids safe.
No matter the challenges, we get it done.
Every single day.